Published: Aug 3, 2012 8:54 AM
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Photo credit: AP | Tourists on a double decker train sketch Seward Johnson’s 26-foot-tall sculpture of Marilyn Monroe, in her many famous wind-blown pose, on Michigan Avenue, in Chicago. (July 15, 2011)
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LOS ANGELES – (AP) — There is a career after death, during slightest if while alive we wielded star energy like Marilyn Monroe.
The bombshell singer continues to be a successful luminary code even 50 years after she died on Aug. 5, 1962, with a new digital importance to element a resources of photos, fashion, films and other informative touchstones she left behind.
Monroe ranked third final year in Forbes’ annual list of tip defunct luminary earners, generating $27 million and entrance in behind Michael Jackson and Elvis Presley. It was a quip for a actress, who had depressed off a list a prior dual years.
When a list is updated in a fall, it will expected uncover it has been another remunerative year for a actress’ estate, that was purchased in 2010 by Authentic Brands Group and a partner, NECA. The association is in a midst of upgrading Monroe offerings from trinkets to cosmetic lines, spas, salons and apparel.
From over a grave, Monroe tweets during scarcely 54,000 supporters from (at)marilynmonroe and has a website and central Facebook page with some-more than 3.3 million fans. The messages mostly concentration on fashion, physique picture and other musings available while she was alive, as good as interacting with stream celebrities who demonstrate devotion for Monroe.
The digital efforts display a new era to not usually a actress’ conform and trivia about her life, though also foster sales of Monroe’s memorabilia and a NBC play “Smash,” that follows illusory efforts to emanate a Broadway uncover formed on Monroe’s life.
“In some ways, she’s some-more renouned and obvious currently than she was even then,” pronounced Lawrence Schiller, a photographer who knew Monroe in a final months of her life and photographed her final on-set print fire and author of a discourse “Marilyn Me.”
Authentic Brands CEO Jamie Salter pronounced his association is creation Monroe products some-more in line with a magnificence of a star who famously sang, “Diamonds Are a Girl’s best Friend.”
“Our aim has been to purify adult a brand,” Salter said, with a change divided from “souvenir-type stuff” and toward what he calls a mid-tier oppulance business. Current partners embody Dior, Dolce Gabbana, MAC Cosmetics and Marilyn Monroe Cafes, a organisation of high-end coffee shops.
The estate also draws on a resources of Monroe photographs, that continue to attract admirers and customers.
“It’s women that have kept Marilyn alive, not men,” Schiller said.
Schiller pronounced that whenever a gallery vaunt of Monroe photos opens, it’s mostly teenage girls who come in a biggest numbers. They continue to be preoccupied with Monroe, though he pronounced he’s seen an expansion in a images that people are meddlesome in.
“In a ’70s a cinema that were offered were a ones that were very, really sexy,” Schiller said. Since a early 2000s, he pronounced a tip sellers haven’t been Monroe’s nudes though rather images that accentuated her humanity.
“I consider people wish to see her now as a genuine person,” Schiller said. “They wish to see her in a easier way.”
Asked if he sees a mindfulness with Monroe fast for another 50 years, Schiller pronounced a lot depends on either communications sojourn a visible middle most as it has in new decades. “Our interests might change drastically,” he said.
“It isn’t that she’s going to be replaced,” he said. “No Lindsay Lohan or Madonna or Lady Gaga is going to reinstate her.”
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AP National Writer Jocelyn Noveck contributed to this report.
Source:
http://1stgenband.com/news/2012/marilyn-monroe-after-50-years-remains-strong-celeb-brand