Licensing and brand management firm memBrain will manage the global brand licensing program for LidoKidos, a transmedia children's platform spanning educational games and apps, music, animation, and more. LidoKidos was created by will.i.am, frontman for The Black Eyed Peas. The Grammy award-winning musician, Emmy Award-winning producer, and entrepreneur will collaborate to develop the LidoKidos intellectual property in partnership with memBrain's licensing team.
Currently in development, LidoKidos will offer a wide range of interactive and immersive content to appeal to a range of ages, from preschoolers to tweens and beyond. With emphasis on the development of fundamental discovery skills, LidoKidos is poised to transform children's entertainment by leveraging digital media platforms.
Posted by: Melissa Tinklepaugh on June 14, 2012.
